Established by Mui Kinoshita and Anthony Huen, FORM & SHAPE is a strategic product design and development consultancy dedicated to applying creativity and expertise to ensure your idea becomes a profitable product. Our philosophy is to ensure all our concepts and solutions are practical, culturally appropriate, marketable and sustainable. 

 

We believe everyone is entitled to great design no matter what your budget is, what type of project you have or who you are. Our talented team is distinguished by our exceptional reputation, creativity and client focus which combine to result in award-winning projects. And speaking of innovation and client focus, that is what some might say is our best attribute.

 

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Mui Kinoshita, CDO

 

An industrial designer by training, Mui comes from a strong multicultural background. She explored and studied product design in Hong Kong, UK, Finland, Japan and Italy, where she obtained her Master in Design from Domus Academy in Milan. Mui has earned numerous awards and exhibited around the world in Tokyo design week, Milan design week and New York ICFF. Mui's design was reported by international media including New York Times, Yanko Design and Designboom. Her product was also selected by MOMA stores in New York, San Francesco and Tokyo (The Museum of Modern Art). Since 2012, Mui serves the industry as Executive Committee of Hong Kong Designers Association.

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Anthony Huen, CTO

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Anthony obtained his Master of Applied Science in University of British Columbia, Canada. He majored in Mechanical Engineering and minored in Information Technology. His focus of study includes thermo-fluid dynamics. He participated in development of high efficiency oil exploitation method and transportation. In the past years Anthony has participated in household and industrial product design, development, optimization and production for international firms.

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